{"id":12703,"date":"2019-12-24T02:39:13","date_gmt":"2019-12-24T07:39:13","guid":{"rendered":"https:\/\/internsdc.com\/?p=12703"},"modified":"2019-12-24T02:39:13","modified_gmt":"2019-12-24T07:39:13","slug":"11-million-reasons-for-facebooks-exodus","status":"publish","type":"post","link":"https:\/\/atdevserver.com\/Internsdc\/11-million-reasons-for-facebooks-exodus\/","title":{"rendered":"11 Million Reasons For Facebook’s Exodus"},"content":{"rendered":"

By Hillary Kawahara \u00a0 \u00a0July 21, 2014<\/p>\n

\"Social<\/p>\n

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WASHINGTON, DC – I can’t remember the last time I was on Facebook for anything other than business. Whenever\u00a0I share something from one of my 10 blogs (which you should all totally be following!) it automatically goes to Facebook, Twitter, LinkedIn and Tumblr. But to actually connect with my circle of young professional friends, I use other social media networks. That’s why I wasn’t surprised when Facebook CFO\u00a0David Ebersman admitted during\u00a0a recent call with analysts,\u00a0\u201cWe did see a decrease in daily users [during the quarter], especially younger teens.\u201d<\/p>\n

<\/h3>\n

Facebook’s exodus, and why<\/h3>\n

If by “decrease in daily users” he means “mass exodus”, he’s on the right track. Earlier this year the digital consultancy iStrategy Labs\u00a0released a study\u00a0that draws from\u00a0Facebook\u2019s Social Advertising platform to see how many teens have left the social network in recent years. The numbers don’t lie. In fact, they are staggering. According to iStrategy, Facebook has 4,292,080<\/strong> fewer high-school aged users and 6,948,848 <\/strong>college-aged users than it did in 2011. That represents an almost 60% decrease since 2011.<\/p>\n

Whappened? \u00a0Two words: mom and dad.<\/p>\n

“It\u2019s like the mom and dad version of Instagram and Twitter,” a Novalite\u00a0informed me while taking about 30 selfies and posting them on Instagram. I immediately started following her.<\/p>\n

She\u00a0had a point. Your parents, aunts, uncles and even your grandparents are all on Facebook now because they think they are being “with it”. Nothing is more mortifying than having your mom post inspirational posters\u2014or worse\u2014baby pictures all over her\u00a0wall. Why would any yopro\u00a0want to post there?<\/p>\n

Where are we going now?<\/h3>\n

\"11The simple answer is, we don’t. The real fun and the real action is happening elsewhere. But there is at least one well-known social network that is<\/em> attracting us yopros. Another survey conducted by Piper Jaffray, a research firm, found that 30% of young people say Instagram is now the most important social media network, followed by 27% that say it’s Twitter, while only 23% say it’s Facebook. That’s a whopping 19% decline since the fall of 2012 for Facebook. One quick browse of my newsfeed and I totally see why this is. It’s littered with mostly inspirational quotes, parents posting pictures of their kids, and videos of cats. (Though I admit they ARE funny).<\/p>\n

Unite and Conquer<\/h3>\n

At any rate, Facebook has embraced Rupert Guy’s strategy of unite and conquer by pretty much buying every\u00a0social site.\u00a0They bought Instagram in 2012 and have recently spent $19 billion to acquire WhatsApp, a mobile messaging app with over 450 million users (of which I am one). Twitter and Yahoo did the same thing with services like Vine and Tumblr. This ensures that when we\u00a0ditch them\u2014and we will\u2014we’ll jump to one of their other offerings.<\/p>\n

When you think about it, the tech world is kind of like the fashion world\u2014except with far less fashion and way less beauty. That means you’d better have the next big thing\u00a0ready to woo the nomads or they’ll leave you behind on the trash heap of yesterday. Only, unlike fashion, in this world being retro is in no way charming. I guess it’s because of\u00a0cats. And, I still love my parents.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Hillary Kawahara \u00a0 \u00a0July 21, 2014   WASHINGTON, DC – I can’t remember the last time I was on Facebook for anything other than business. Whenever\u00a0I share something from one of my 10 blogs (which you should all totally be following!) it automatically goes to Facebook, Twitter, LinkedIn and Tumblr. But to actually connect […]<\/p>\n","protected":false},"author":2,"featured_media":12705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-12703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dc-culture"],"_links":{"self":[{"href":"https:\/\/atdevserver.com\/Internsdc\/wp-json\/wp\/v2\/posts\/12703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atdevserver.com\/Internsdc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atdevserver.com\/Internsdc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atdevserver.com\/Internsdc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/atdevserver.com\/Internsdc\/wp-json\/wp\/v2\/comments?post=12703"}],"version-history":[{"count":0,"href":"https:\/\/atdevserver.com\/Internsdc\/wp-json\/wp\/v2\/posts\/12703\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atdevserver.com\/Internsdc\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/atdevserver.com\/Internsdc\/wp-json\/wp\/v2\/media?parent=12703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atdevserver.com\/Internsdc\/wp-json\/wp\/v2\/categories?post=12703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atdevserver.com\/Internsdc\/wp-json\/wp\/v2\/tags?post=12703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}